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BiznisDan Sinergija 18

October 26th 2018. Crowne Plaza Hotel, Belgrade

Register here

Be a part of one of the largest ICT conferences in the region!

As part of Sinergija, Business Day through a panel discussion and interesting keynote sessions summarizes key steps that are ahead of us in process of developing modern digital environment for life and work, from the perspective of the participants and creators of regulatory, business and educational environment in Serbia.

As in previous years, this conference segment will gather the most relevant participants from state institutions and the most successful companies from Serbia and the region. It will also deliver the best cases examples of local companies and organizations applying the latest tech-solutions, and provide networking opportunity with key decision makers in creating modern economic environment in Serbia.

On Sinergija 18 Business Day you will have a chance to enjoy interesting key note presentation from Ramshanker Krishnan, Microsoft’s Data&AI Business Leader for Microsoft EMEA region, on How Artificial Intelligence changes the business. And that is just one among other surprizes we have prepared!

Take a look at the agenda and get your place at Sinergija 18 Business Day by registering on the portal.


08:30-09:30 Registration
09:30-09:50 Digital Breakthrough – Foundations for the Future
09:50-10:50 Keynote presentation “How Artificial Intelligence is Changing Business”
Ramshanker Krishnan,
Data & AI Business Leader, Microsoft Enterprise Services - Europe, Middle East and Africa
10:50 - 11:00 Regional Perspective:
Anke den Ouden,
Microsoft CEE MC, General Manager
11:00 - 11:20 Coffee break
11:20 - 12:00 Sinergija 18 conference Special guests addressing
H.E. Kyle Randolph Scott,
US Ambassador to Serbia

Tatjana Matić,
State Secretary at Ministry of Trade, tourism and telecommunications of Republic of Serbia
12:00 - 12:45 Digital Breakthrough – The Best in Class Examples
Digitalize Serbia - Dr Mihailo Jovanović, director Office for IT and e-Government Republic of Serbia
Code the Country - Senior Consultant, Cabinet of the Prime Minister / Unit for Implementation of Strategic Projects for IT and eGovernment
Digital Transformation Proceses in Judiciary - Mario Maletić, Ministry of Justice of Republic of Serbia
My way – Nikola Božinović, Vicepresident and GM for Desktop Services, Nutanix
12:45 - 13:00 Break
13:00 - 14:20 Panel discussion: Are We Ready for Digital breakthrough?
What is the ideal picture of Digital Serbia in the minds of those who need to create it, why is the right time for breakthrough and how this breakthrough needs to be done?

Milan Dobrijević, načelnik Odeljenja za razvoj digitalne agende Ministarstva trgovine, turizma i telekomunikacija.
Dr Mihailo Jovanović, Director of Office for IT and e-Government Republic of Serbia
Milan Simić, CIO, Telekom Srbija
Nikola Božinović, Vicepresident and GM for Desktop Services, Nutanix
Željko Vujinović, Country Manager, Microsoft Serbia
• Moderator: Zoran Stanojević (RTS editor).
14:20 - 14:30 The Closing Word of Sinergija18
Željko Vujinović,
Microsoft Country manager Serbia
14:30 - 16:00 Lunch / networking
Conference Program Committee for the Business Day: Marko Marjanović, Microsoft Serbia

Explore Sinergija


Sinergija 18 will be held from October 24th to 26th at Crowne Plaza Hotel in Belgrade.


For all Sinergija attendees who need accommodation during the conference, we have arranged discounted rates at the hotel.


The Crowne Plaza Belgrade is ideally located in the central business district of New Belgrade.

Sinergija Content

This year’s conference brings fresh ideas not only for ICT professionals, but also for decision makers in all fields of business.

Register for Sinergija 18

Become a part of the biggest IT event in Serbia